The point that Tinder changed the wordmark that have an icon shown a significant message

The relationships software are trying to make it obvious: somebody acknowledge it instantaneously plus don’t even require text to have they. This means, the brand new Tinder signal reaches Nike Swoosh position.

2012 – 2017

Tinder was incubated to the Hatch Laboratories. They become are employed in 2012 and you will easily gathered victory certainly profiles. Just couple of years afterwards, there had been up to that million member registrations each and every day.

2017 – Now

During the summer out of 2017, the program removed the text symbolization substitution they which have an effective minimalistic symbol. In reality, the latest icon alone has already been common toward application profiles: it was the new flames icon that had been made use of in the place of brand new dot along side letter “i” into old symbol.

Now, the flame icon enjoys gotten a good gradient structure. Because dated emblem try apartment and you can lime, the fresh new you’ve got specific aspect and you can goes out away from orange so you can green. And additionally, the form of one’s flame might have been somewhat changed. Brand new icon has exploded a bit rounder, if you find yourself their info became clearer.

Additionally there is other, ugly types of new emblem. Here, the latest fire try white, because the record enjoys a gradient structure away from tangerine and you may red shades.

The new logo amendment taken place shortly after the latest software by itself was current, too. Included in the app redesign, a cleaner build try delivered, also basic routing and you can an alternative way out-of exhibiting photo.

Emblem symbolism

The meaning about the newest flames icon appears rather transparent: Tinder is approximately the new flame inside a system. Together with, “hot” ‘s the phrase we phone call someone who is pleasing to the eye. Due to the fact a dating software, Tinder pledges me to light brand new flames out of matchmaking. The name of the project in itself matches the theory well just like the it means “topic useful for lighting flames.“

The option of tone with the the dated and you will new Tinder symbol appears perfectly natural, toward flame symbol, because lime and you will magenta (or yellow) may be the colors of fire. This means, brand new palette is yet another technique for guaranteeing your “burning hot” dating.

The individuals accustomed the thought of chakras, and that concerned you regarding ancient meditation means, may find one more emblematic definition about the colour alternatives. Tangerine is the colour of the second chakra, that is associated with the creativity and you may sex.

New Tinder icon is about interests and you will partnership. The most popular dating app around the globe spends one particular preferred symbol to own people’s relationships – this new fire.

The fresh Tinder Symbol comes with good gradient pink and you may lime square with rounded basics, as a background, and you can a conventionalized white fire between. The flame is actually taken that have lowest contours features the bottom region softened and circular. On specific designs, the fresh new white picture have a silky thin trace, toward other people. It is simple and flat.

There is also a version, where in actuality the flame has been used new gradient orange and green palette and you will put-on a light background.

The outdated icon appeared a beneficial minimalistic, progressive typeface. Apart from the flames over the “we,” this new wordmark was recognizable due to for example distinctive issues as the top club towards “t” (hence lacked a half their duration) and sloped pub for the “elizabeth.”


Due to the fact dated signal are lime on white history, the fresh new one is more complicated, in terms of the color scheme, as a result of the gradient impression. Today, there’re several colors of lime, which can be complemented by numerous white magenta colour. Inspite of the colour shift, the brand new Tinder icon enjoys stayed consistent in its fire symbolization. More over, the brand new “fiery” perception was far more obvious with the the fresh symbolization.